PVM & Associates
Southern Prayers is a fashion brand rooted in heritage, designed for the modern modest woman. We believe clothes should feel like a prayer — intentional, graceful, and grounded. Every piece is crafted with comfort first, beauty second, and meaning always.
We strongly advocate sustainable fashion, hence encourage upcycling sarees / dupattas or any other fabric to retain its sentimental value and give it an uplifted satire. We have created timeless kurtas, Kaftans, Angarakhas and blended handcraft with slow fashion.
We honor textiles, we honor artisans, and we design silhouettes that flatter every body and every belief.
Southern Prayers is for the woman who wants to carry her roots with her, wherever she goes.
Our success story: Southern Prayers created 3 outfits for Marvellous Mrs.India contestant, Ms.Nivedita Salvi in 2023. Her outfits enhanced her confidence in her interview round; graced her frock in the model photoshoot round and swayed in her cocktail gown and won the ‘Best Catwalk’ Award and stood among the top 25 participants in the final Paegent held in Srilanka.
Another milestone for Southern Prayers 💫
We designed a few pre-stitched sarees for Meghna’s Food Magic for her on-screen shoot.
After nearly a decade, Meghna wore a saree on camera — and the love and compliments haven’t stopped pouring in.
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| Open | Close | ||
|---|---|---|---|
| Monday | 10:00 am | – | 7:00 pm |
| Tuesday | 10:00 am | – | 7:00 pm |
| Wednesday | 10:00 am | – | 7:00 pm |
| Thursday | 10:00 am | – | 7:00 pm |
| Friday | 10:00 am | – | 7:00 pm |
| Saturday | 10:00 am | – | 7:00 pm |
| Sunday | Closed | ||